and a publication I am involved in.
General Information. This thesis was written for the Marketing Management II department at the University of Hannover to acquire German Masters Degree. It was finished in March 1998 and got a "1,3" rate ("very good") by Prof. Dr. K.-P. Wiedmann. The practical thesis is based on research done for the international consulting unit of Mannheimer Versorgungs- und Verkehrsgesellschaft mbh (MVV) which performs energy infrastructure projects in middle and eastern Europe, Asia and other regions.
Introduction and Overview. Core of the thesis is the conception of a framework for a controlling system in consulting companies (especially consulting services offered by public utilities), concrete guidelines for its implementation and instruments for planning and controlling in consulting. Regarding the value chain of the consulting company, the acquisition system and therefore the integrated marketing function in international project business is a focus of the investigation. Theories, models and instruments from scientific areas such as international marketing, services marketing, industrial marketing, database marketing, TQM, project management and controlling are combined with the specific demands of consulting business, discussed and described practically.
The first part of the thesis is coping with market and context of international "Energy Management Consulting" business and develops a strategic framework for consulting branches in public utilities. It also explains our vision of controlling and the chosen strategic and operational (marketing) planning model. Based on the consulting value chain model, the second part deals with selected aspects of planning for the whole business unit (non project-specific planning) and, mainly, project specific planning along the phases of project acquisition and assignment management. The conception and design of processes for information and human resources management are a certain focus here. Besides the dimension of the consultant-client-relationship the investigation deals with controlling of market and cooperation management. Appendices show detailed checklists for a monitoring system in consulting business and for a management information system in international consulting companies.
Order Information. This treatise is available for order! You can order it online - best via Diplomarbeiten-Agentur, Hamburg . The thesis is available in German language exclusively, under the original title: „Controllingsystem für strategische und operative Planung internationaler Consulting-Projekte (am Beispiel von EVUs unter besonderer Berücksichtigung des Aufbaus eines Akquisitionssystems)".
You will find the complete index of the thesis at the above mentioned Website, as well as a short introductory text in German.
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Book publication - Controlling in international Project Management
